Friday, May 28, 2010

Google's Economic Impact in 2009 in the United States of America

Google is not just a search engine, but also  an engine of economic growth. Google's U.S. economic impact in 2009 was $54 billion. 


Claire Johnson, Vice President for Global Online Sales and Hal Varian, our Chief Economist, talk about Google's economic impact in 2009 and where we get the numbers.

Download the report

Google has recently introduced Search Stories, that SwissNet, Inc. had the pleasure to test for you!


Get inspired by Google's Search Stories and create your own!

Have fun!

Thursday, May 27, 2010

Reputation Management and Social Media

More than half of adult internet users, exactly 57%, mentioned that they have used a search engine to look up their name and see what information was available about them online, up from 47% who did so in 2006.



Young adults, far from being indifferent about their digital footprints, are the most active online reputation managers in several dimensions. For example, 71% of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with others online.



Reputation management has now become a defining feature of online life for many internet users, especially the young. While some internet users are careful to project themselves online in a way that suits specific audiences, other internet users embrace an open approach to sharing information about themselves and do not take steps to restrict what they share.

“Search engines and social media sites now play a central role in building one’s identity online,” said Mary Madden, Senior Research Specialist and lead author of the report, “Many users are learning and refining their approach as they go–changing privacy settings on profiles, customizing who can see certain updates and deleting unwanted information about them that appears online.”

When compared with older users, young adults are more likely to restrict what they share and whom they share it with.



“Contrary to the popular perception that younger users embrace a laissez-faire attitude about their online reputations, young adults are often more vigilant than older adults when it comes to managing their online identities,” said Madden.



Overall, 13% of SNS users have requested an information takedown, but 20% of SNS users ages 18-29 have made such a request. By comparison, 8% of SNS users ages 30-49 have asked someone to remove information about them and 9% of SNS users ages 50 and older have done this.



Likewise, half of all SNS users (52%) say they have restricted what they share by keeping some people from seeing certain updates. This could include creating custom friend lists or blocking individual users from seeing certain updates or content. For this question, there was less variation among those under age 50. While 58% of SNS users ages 18-29 keep some people from seeing certain updates, 52% of those ages 30-49 do this, compared with 37% of SNS users ages 50-64.



Likewise, young adult SNS users are no less trusting of an array of other organizations, and are actually more trusting of news websites when compared with older SNS users. While 42% of SNS users ages 18-29 say you can “just about always” or “most of the time” trust news websites, only 32% of SNS users ages 50 and older express the same level of confidence. When asked about their levels of trust in other kinds of organizations—including large corporations, newspapers and television news, financial companies and websites that provide health information—young adult SNS users express views that are not significantly different than their elder SNS-using counterparts.


Searching, Following and Friending: How users monitor other people’s digital footprints online

Among the 69% of internet users who have searched for information about people in their lives, very few make a regular habit of it. Just 5% of these seekers of others say they search for information about other people on a regular basis, while 53% say they have done so only once or twice. Another 39% say they search for information about people “every once in a while.”



While young adult internet users ages 18-29 are somewhat less likely than older users to search for basic contact information, they are significantly more likely to search for social networking profiles and photos:
  • Contact information: 62% of people searchers ages 18-29 say they have searched for someone’s contact information, like an address or phone number, compared with 73% of those ages 30-49, and 74% of those ages 50-64.
  • Social networking profiles: 66% of people searchers ages 18-29 say they have searched for someone’s profile on a social or professional networking site, while 51% of those ages 30-49 and 31% of those ages 50-64 say this.
  • Photos: 61% of people searchers ages 18-29 say they have searched for someone’s photo online, compared with 43% of those ages 30-49 and 32% of searchers ages 50-64.


Americans are increasingly aware that online reputation matters, but the full scope of its influence is difficult to assess.

Tuesday, May 25, 2010

Pew study reveals our social media agendas: New Media, Old Media

The Blogosphere

Of the three social media platforms studied, news-oriented blogs share the most similarities with the mainstream press. Bloggers almost always link to legacy outlets for their information, and politics, government and foreign events garnered the greatest traction.

There are, however, also some clear differences. While the biggest topic areas overlap, there was considerable divergence in the specific news events that garnered attention. In less than one third of the weeks did the blogosphere and traditional press share the same top story. Bloggers tend to gravitate toward events that affect personal rights and cultural norms – issues like same-sex marriage, the rationing of health care or privacy settings on Facebook, while traditional media news agendas are more event-driven and institutional.



And a strong sense of purpose often accompanies the links in blogs and social networking media. In many cases, it is voicing strongly held and often divisive opinions. After the botched terror attack on Northwest Airlines Flight 253 on Christmas Day, for instance, a number of conservative bloggers immediately blamed Obama, while others claimed that the fear of terrorism had become larger and more irrational than it should be.

In others, the function was more to share personal connections to events or to take action.

“I'm not one to buy into mass hysteria, but I am AFRAID of this swine flu,” admitted blogger mooneyshine the week that the H1N1 virus threatened to become a global pandemic. “I ain't landing in the hospital with no pig virus. Suddenly Piglet is not so cute anymore.”

Alongside these more heated discussions, bloggers also enjoy sharing and commenting on unusual or off-beat findings and events buried deep in other media coverage.

Topics

In the broadest sense, the top news agenda in the blogosphere coincides with that of the traditional press; politics and foreign events are the topic areas linked to most often. The next most popular subject areas, however, tend to differ; science stories – often off-beat findings – were the No. 3 subject area in blogs and social media pages, followed by technology related news. (Those topics are much less popular in the traditional press).

In 2009, bloggers, like the mainstream media, were caught up in assessing the first year of the Obama administration. Fully 17% of the top five stories each week related to U.S. politics and government affairs, particularly the new president. This is similar to the level of attention in the mainstream press (15% of the newshole during that same period, according to PEJ’s News Coverage Index).

The discussion accompanying the links in the blogosphere is quite different, however. Partisanship is strong, but unlike talk radio, the conversation here tends to draw a fairly even mix of conservative and liberal voices. The Tea Party protests, Sarah Palin and Obama’s poll numbers, for example, all drew a wide mix of conservative and liberal commentary.

In February, as Congress debated the economic stimulus package, for instance, bloggers clashed over the list of programs included in the bill.

Conservative bloggers scorched the bill as being full of wasteful programs that lacked any economic benefits. “Take a look at some of the absolute garbage the Democrats are filling this bill with,” the conservative blog East Coast Mark charged.

“Everything on the Republican list of ‘wasteful projects' is stimulative,” countered Gregg Carlstrom on Fedline. “$88 million for a new Coast Guard icebreaker? Someone is getting paid to build the ship.”

Often bloggers make the issues and events highly personal. Linking to an interactive feature on the New York Times website that compared every presidential inaugural address since 1789, Elisha Blaha shared, “This is what I will tell my kids…I will tell them that I clapped my hands and stood on the couch as President Obama walked out on to the stage to cheers. I will tell them that I was gitty with excitement and so proud of the confident man who now represents my country.” [1]

The second-biggest subject on blogs in the year was foreign events. Fully 12% of the top stories in blogs dealt with international events ranging from the protests in Iran to a vote on the number one song on the Christmas British pop charts. Access on the Web to overseas news outlets like to the BBC and the Guardian as well as prominent British bloggers buoys this tendency.

As with much of the domestic news agenda, many of the foreign event stories that inspired blogger interest received far less attention in the traditional American press, even if the stories linked to were originally found there.

A comment by a judge in Saudi Arabia that it was acceptable for husbands to slap wives who spend too lavishly, for example, was the second-biggest story one week in May, drawing large amounts of criticism in the blogosphere. It received almost no attention in the mainstream press.

"Isn't it ironic that a woman can be punished for spending too much money on a garment that they are forced to wear to authenticate their status as secondary citizens in a patriarchal society," remarked Womanist Musings.

Other popular topics often took on a less serious, or at least less divisive, tenor.

Science (at 10% of the top stories) was the third-largest topic on blogs and social media pages. That compares with just 1% of the newshole in the mainstream press, the No. 23 subject. Much of the interest here was in off-beat scientific findings, such as the research at the University of Sussex that showed cats have learned to manipulate their owners' emotions by emitting a specific kind of purr, the discovery of a new kind of large rat in Papa New Guinea, news that a chemical found in blue M&Ms might have therapeutic qualities, and the discovery of a meat-eating plant in the Philippines.

Technology (8%) was less of a draw in blogs and social media than on Twitter (where it accounted for 43% of all links), but it still outpaced the mainstream press (1%). The technology stories that attracted the most attention were often those about problems or dangers. News about an email phishing scam that compromised at least 30,000 email passwords around the world, for example, accounted for 45% of the links one week in October as bloggers spread warnings about how to prevent becoming a victim.

There was often a personal tone here, suggesting a sense of highly engaged citizens talking to each other. "It obviously bears repeating; NEVER give out your username and/or password to anyone. Ever. Not by phone, email, snail mail or in person," warned the Enertiahost Blog. "Legitimate companies will never solicit you for your personal information . . .”

Sprinkled in were stories of general technical interest: The unveiling of new gadgets such as a new version of the Kindle, an interview with the founders of Twitter, and the experiences of a 13-year-old British boy who used an old-fashioned Sony Walkman for a week to help mark the 30th anniversary of portable music technology, for instance, are examples of the kind of stories that attracted significant attention.

Bloggers also showed a propensity to want to pay respect to celebrity figures that passed away, and in many cases these were lesser-known celebrities such as TV pitchman Billy Mays and comedian Dom DeLuise. Most of the time, the attention to celebrity deaths was intense and fleeting.

Of the 17 times (7% of all stories) that a celebrity-focused story made the top five stories for blogs in a specific week, 12 of them (71%) involved a death. And that does not include the two additional weeks where new information following the death of pop icon Michael Jackson earned one of the top spots.

The environment (4%), and most specifically the issue of global warming, was also a topic of conversation more often in the blogosphere and in social media pages than in the mainstream press (2%). The passion here was strong enough that stories about global warming made the roster of top five stories in eight different weeks.

Much of this attention was on the so-called “climate-gate” scandal that took the blogosphere by storm in December after hacked emails from a British research unit raised the possibility of climate data manipulation. This discussion was led by voices like that of Teófilo de Jesús at Vivificat who call the science behind global warming “a fallacy.”

Bloggers also demonstrated over the year a tendency to weigh in heavily on stories involving changes in society, ranging from the relatively trivial to hot-button cultural issues. These linked-to stories cut across topic areas with an emphasis on adding their voices to conversations that might otherwise be outside their purview.

Social media circles strongly rejected revised privacy settings on Facebook, for instance, campaigned against changes to the design of Tropicana’s orange juice container and objected to content fees for streaming music online. On five separate occasions (2% of the top stories), bloggers repeatedly voiced strong support for the right to gay marriage. Those conversations were often spurred by state legislation or proposals that received minimum attention in the national press.

Sources

Despite the unconventional agenda of bloggers, traditional media still provides the vast majority of their information. More than 99% of the stories linked to came from legacy outlets like newspapers and broadcast networks. American legacy outlets made up 75% of all items.[2]

Web-only sites, on the other hand, made up less than 1% of the links in the blogosphere.

BBC News led the list of individual sources, constituting 23% of the links studied.



The next three largest sites were the traditional American media outlets of CNN.com (21%), the New York Times (20%), and the Washington Post (16%).


Just one other news site based outside of the U.S., The Guardian, received even 1% of the links.

Bloggers also tended to refer to different outlets for different topics. Newspapers were frequently the sources for stories about politics and government. Fully 44% of the stories linked to from USA Today were on those topics, 34% for the Los Angeles Times, 28% for the Washington Post and 19% for the New York Times.













The New York Times was more often linked to for business and economics news (28% of its links). Another 10% related to technology, while two other popular newspapers, the Washington Post and the Los Angeles Times, had no technology-focused stories in their mix.


CNN.com was a source for international news (13%), health news (10%) and crime news (10%), while only 7% of CNN’s stories were focused on politics or government.

For celebrity news, the New York Post, the tabloid owned by Rupert Murdoch, was a major source, as 17% of the links directed toward its stories were on that subject – more than any other outlet.

And Fox News was the sole source for domestic defense and military news links, accounting 11% of all Fox News links and 100% of all U.S. defense stories.

For the most part, bloggers linked to news accounts rather than editorials or op-eds. Fully 87% of the stories linked to were straight news accounts, compared with only 13% that were opinion columns.



Most of the opinion columns came from the Washington Post (28% of all Washington Post linked to stories) and the New York Times (26%). Those two papers accounted for 73% of all of the opinion columns that bloggers linked to.

For example, the No. 1 story the first week of September was a Washington Post op-ed where columnist George Will advocated for a pullout from Afghanistan. It was an opinion by a prominent conservative that sparked conversation in the blogosphere rather than reporting on new events or facts.

Other sites, however, were linked to primarily as sources for straight news accounts. Almost all (97%) of the stories linked to on CNN and the BBC (96%) were news reporting.

The majority of links bloggers examined were also text-based stories as opposed to interactive pages with multimedia components such as video, slide shows or interactive charts. Fully 83% of the links were to stories that were text-based stories compared with 17% of stories that were multimedia based.

Footnotes:
1. For the sake of authenticity, PEJ has a policy of not correcting misspellings or grammatical errors that appear in direct quotes from blog postings.
2. The data discussed in this section refers to all of the stories and links collected from blogs as part of the weekly NMI sample, regardless of whether that subject made the list of top stories in the given week.

Friday, May 21, 2010

We are Socializer

We are the hub of social scenes and people count on us to find out what's happening. We are quick to connect people and readily share our social savvy. Our followers appreciate our network and generosity. SwissNetInc is a Socializer, says Klout and offers us a score of 41!

Klout is a popular tool to measure your online influence. It is releasing a major product update whose changes are more than cosmetic as Klout becomes the one stop shop for finding out how important you really are online.

How influential are you? bit.ly/9L3gG6

TwitterCounter for @SwissNetInc

Friday, May 14, 2010

Does the US face same problems as Greece?

US faces same problems as Greece, says Bank of England

Edmund Conway, Economics Editor of The Telegraph newspapers and website, cites Mervyn King, Governor of the Bank of England, who fears that America shares many of the same fiscal problems currently haunting Europe. Mervyn King believes that European Union must become a federalised fiscal union, in other words with central power to tax and spend, if it is to survive.
America, and many other large economies including the UK, share some of the same problems as Greece with its public finances:

Every country around the world is in a similar position, even the United States; the world’s largest economy has a very large fiscal deficit. And one of the concerns in financial markets is clearly – how will this enormous stock of public debt be reduced over the next few years? And it’s very important that governments, both here and elsewhere, get to grips with this problem, have a clear approach and a very clear and credible approach to reducing the size of those deficits over, in our case, the lifetime of this parliament, in order to convince markets that they should be willing to continue to finance the very large sums of money that will be needed to be raised from financial markets over the next few years, at reasonable interest rates.

On why Europe will have to become a federalised fiscal union:

I do not want to comment on a particular measure by a particular country, but I do want to suggest that within the Euro Area it’s become very clear that there is a need for a fiscal union to make the Monetary Union work. But if that is to happen there needs to be also a mechanism to enable other countries that have lost competitiveness to regain competitiveness. That requires actions, probably structural reforms, changes in wages and prices, in the countries that need to regain competitiveness. But it also needs a solid and expansionary state of domestic demand in the stronger economies in Europe.


Mervyn King, Governor of the Bank of England

On the deficit:

The most important thing now is for the new government to deal with the challenge of the fiscal deficit. It is the single most pressing problem facing the United Kingdom; it will take a full parliament to deal with, and it is very important that measures are taken straight away to demonstrate the seriousness and the credibility of the commitment to dealing with that deficit.

Why it is right that the Government wants to cut spending as soon as this year:

We see the recovery beginning to take place, and we expect that the pace of that recovery will pick up. But we’ve also seen the market response in the past two weeks, where major investors around the world are asking themselves questions about the interest rate at which they are prepared to finance trillions of pounds of money that will need to be raised on financial markets in the next two to three years, to finance government requirements around the world. And that I think has been a sobering reflection of what can happen if you don’t make very clear at the outset – I think markets were not expecting any action before the election. After the election they need and they want a very clear, strong signal and evidence of the determination to make it work.

And I think that it’s quite difficult to make credible a commitment to fiscal consolidation if all the measures are somehow in the future. You need to start and get on with it….

I don’t believe that the scale of those measures, the £6bn cuts, is likely to be such as to dramatically change the outlook for growth this year. And as I said earlier in response to answers, I think it does reduce some of the downside risks by taking away some of the market risk that might have occurred if there’d been a sharp upward movement in yields.

On Greece:

I think the lesson from Greece is that, if the problem had been dealt with three months ago, it would not have become as serious as it subsequently became. And I think the important thing now is that Greece has been dealt with a major IMF and European Union package…

But those measures provide only a window of opportunity. They do not affect the total amount of debt, in themselves which countries around the world have to repay. The markets, which some of our European partners like to describe as speculators causing difficulty, are the very same markets where the public sector is looking to provide trillions of pounds of support to finance public debt around the major countries in the world over the next few years.

What matters is that those investors are prepared to buy government debt at interest rates which make it tolerable for the countries concerned. And that is why it is important for each and every country to demonstrate that they are on top of a programme for their country to reduce the fiscal deficit to a sustainable path.

That has been the big message, but within the international community I think there is a very clear understanding that the package of financial support which was made available at the weekend is not an underlying solution to the problem. It provides a window of opportunity which gives governments the chance to put their house in order; and it gives the international economic community a chance to talk about what I think – and have always said for some considerable time – to be one of the major issues facing us, which is the need to rebalance demand around the world economy.

On how worried international leaders are about the economy and Europe’s fiscal problems:

As you know international conversations proceed very slowly – too slowly usually. In 2008 there was an exception.
I think the mood and manner of the G7 meetings at the IMF in October 2008 was very different, and that people did come together and recognise that, unless they worked together, we would all be facing an extraordinarily serious position. That’s pretty well documented in Hank Paulson’s memoirs of the period.

But I think what I heard on the telephone conversations that I was part of at the weekend, it was slightly reminiscent of that: a recognition that the problems are far too serious for countries not to work together. After all, dealing with a banking crisis was difficult enough, but at least there were public sector balance sheets onto which the problems could be moved.

Once you move into the sphere of concerns about sovereign debt, there is no answer; there’s no backstop. And it is very important therefore that we hit these problems on the head now, put in place credible solutions to prevent the problems becoming worse.

And I detected at the weekend, in the conversations that I spent hours listening to on the telephone, that this sense of the need to work together was there again….

It is absolutely vital, absolutely vital, for governments to get on top of this problem. We cannot afford to allow concerns about sovereign debt to spread into a wider crisis dealing with sovereign debt. Dealing with a banking crisis was bad enough. This would be worse.

Why it’s too early to start raising UK interest rates, but not too early to be worried about inflation:

If you mean a tightening of monetary policy, then at some point it certainly will come. And when it comes it will be very welcome because it will be a sign of the strength of the UK economy, and the fact that we feel we will need to tighten monetary policy because we think the prospect for inflation is that it will not be to fall below the target as a result of so much spare capacity. So I think we would look forward to that time when it will come, because it will be a reflection of strength of the economy.

We’re not at that point now; I don’t know when it will come; that’s something we will judge month by month.
I can assure you the MPC is very concerned about what’s been happening to inflation. I do think that we have seen a sequence of shocks, price level shocks, which have inevitably raised inflation. We have also seen in the past three years two episodes now in which inflation did go up quite significantly and then came down quite sharply. And I think our judgement is that next year we will see a repeat of that. If these effects are not repeated, if we don’t see further increases in indirect taxes, or oil prices, then those shocks will not be there and inflation will start to come back and reflect the extent of spare capacity.

Fond words on former Chancellor Alistair Darling:

Perhaps I could take the opportunity of thanking Alistair Darling, and saying that I think that – for someone who became Chancellor and after only a few weeks the world’s greatest financial crisis took place – he has brought, not just domestically but internationally, a sense of calm and good humour which has made it much easier to deal with the problems that arose. And indeed, I think we had some rocky times, but we ended up with a very strong working relationship and in large part that’s because of the way he handled himself in the job.

Rather less fond words on former PM Gordon Brown:

I worked very closely with him late at night, weekends, to deal with the financial crisis. And I think when we both look back on our careers in many years to come, not now, many years to come, we will reflect that we probably had few opportunities to do something as important as the recapitalisation of the banking system in October 2008. It led, I think, the reaction of the rest of the world to that crisis. We worked incredibly closely on that. And I think that will seem a high point. And I very much valued the opportunity to work closely with Gordon Brown over many years as Chancellor and then Prime Minister. He had a remarkable period in office. And I wish him well in what I suspect is a career of which we may yet see more to come.
Does the US face same problems as Greece?

Sunday, May 9, 2010

Bankers You Can Believe In

I've found an interesting article, Bankers You Can Believe In, on The Huffington Post that attracted my attention, signed by Aron Cramer!

With their brethren parading to Capitol Hill to explain themselves and their industry to skeptical lawmakers and an angry public, three bankers at this week's CERES Conference in Boston may revive faith in a profession that is sorely in need of respect.

I had the privilege of chairing a plenary discussion of innovative financial solutions that, with a little luck, may create a path to low-carbon prosperity. These days, seeing the word "innovation" paired with "financial products" is a good way to clear the room (or spur a call to the Feds). But the three very different bankers on my panel are, in fact, pioneering new ways to invest in forest preservation, invent disruptive technologies needed for a clean energy system, and create a price on carbon.

Despite his elegant banker's suit, Abyd Karmali is somewhat of an accidental financier. After two decades consulting for private firms and the United Nations, Karmali was recruited two years ago (interesting timing) to head Bank of America's carbon markets division. His vision is to spread carbon pricing throughout BofA's products. As he points out, carbon trading will only do so much if we don't find ways to incorporate coverage of environmental improvements into all financial services. He proposes, for example, that banks use mortgages not only to help people pay off their houses, but also to encourage clean-energy investments that would otherwise require capital beyond the reach of most homeowners.

If Karmali is aiming to green today's economy, Macquarie Capital's Bill Green is trying to shape tomorrow's. His impatience with doom-and-gloom scenarios is exactly what you would expect from a Silicon Valley veteran who previously led investments in the solar power company Bright Source and Shai Agassi's electric car system for the venture capital powerhouse VantagePoint. Green's contrarian nature is best revealed by the kind words he had for Lehman Brothers, which he credited with providing financing for tax-equity deals that stoked clean-technology investments before the financial crisis hit in 2008. He sees this week's investment by Google in two North Dakota wind farms as evidence that Lehman's strategy was sound, and is poised to be revived.

But the most theatrical member of this trio was Australian Dorjee Sun, hailed by Time magazine as a "Hero of the Earth" in 2009. Sun has built a business, Carbon Conservation, by arranging financing to avoid deforestation across Asia. His efforts are credited with saving a sizeable amount of forest, which he's done by buttonholing forestry executives, smallholders in Borneo, and the president of Mongolia. Sun's vision - and humor - makes a potent combination.

These three clearly showed that innovation in the financial services sector is not always a dirty word. In fact, focused properly, it's exactly what we need if we are going to marry healthy financial returns with a healthy planet. With due respect to Lloyd Blankfein, Goldman Sachs may not be doing "God's work," but these three bankers can plausibly make that claim.

Do you think that bankers who are pioneering new ways to invest in forest preservation, invent disruptive technologies needed for a clean energy system, and create a price on carbon are contributing to help us make the world a better place?

Please feel free to comment and to discuss!

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Tuesday, May 4, 2010

10 things your grandmother can teach you about social media

Eric Fulwiler posted an interesting post on SocialMediaToday about our etiquette on Social Media that attracted my attention.

Social media isn’t something we have to learn. We just have to apply what we already know to a new social environment. The same personal qualities and social skills that you (hopefully) learned growing up are what will make you successful at social media. Here are 10 things an older relative probably told you at some point that you can apply to social media.

  1. Mind your manners. Social media is still social. Even though we are interacting in a virtual space, the same traditional social rules, laws, and faux pas still apply. If you act like a jerk, don’t expect many friends.
  2. Tuck in your shirt. How you present yourself is just as important in the virtual world as it is in the real world. Make sure you are always aware of how you appear to others.
  3. Send a thank you card. People still appreciate being appreciated. It really doesn’t take much to convert an acquaintance to a friend, which will offer exponentially more value. A simple thank you, or any genuinely human interaction of gratitude goes a long way towards this goal.
  4. Keep your elbows off the table. Acting respectfully in front of others proves that you value them, which will usually make them value you more. And in social media, it’s all about value.
  5. Turn your music down. Don’t contribute to the noise. Listen to whatever you want in your own personal space, but when your personal preferences start to become a distraction to others, people will tune you out.
  6. Finish what you started. Any way you look at it, engagement is a commitment. When you make an effort to become part of a community, it’s not only up to you when or how often you interact with other members. If you put yourself out there as a friend, be prepared to be there when people reach out to you.
  7. Finish your vegetables. There are some aspects of social media that aren’t sexy. But that doesn’t mean they aren’t important to your growth and health. Make sure you are keeping up with the essentials, and not just chasing that buzz you get from a social sugar high.
  8. Whatever happened to a good old fashioned…? Sometimes all these new gadgets and thingamabobs aren’t as important or effective as we make them out to be. Sometimes a good old fashioned email, phone call, or even in person “get-together” can accomplish things that social media can’t.
  9. A man is only as good as his word. The currency of social media is trust (or social capital). And if people can’t trust you, you have no value to them.
  10. Think twice before you speak. You can always say something, but you can never take it back. Especially in social media where everything you say can be heard by anyone, forever, there are just too many “finites” to not reconsider everything you say before you say it.

What do you think?

Saturday, May 1, 2010

SwissNet's Twitter Digest for Friday, April 30, 2010

Twitter Digest lets you read Twitter updates in a more manageable fashion. 

The digest is available as both a webpage that you can visit periodically, or as an Atom feed that you subscribe to get updates, grouped as one feed item, in your favorite feed reader.